If your business has customers, guests, leads and subscribers sitting in lists somewhere, we're here to help you get more out of them.
80% of businesses don't use their email lists properly. But they're your fastest route to repeat business. Jaco Jordan builds reliable, revenue-driving email programmes so you don't have to.
We handle the strategy, design, writing, tech, testing, sends and reporting — turning your list into a reliable channel that drives bookings, enquiries, repeat purchases and reactivation without adding more ad spend.
Most customer lists are built the expensive way: bookings, ticket sales, enquiries, receipts, events, forms and years of people saying yes in one form or another.
Then the list gets parked inside a tool with a monthly bill and suspiciously little drama.
Emails go out when a launch is looming or a quiet week starts to bite. Sometimes the owner writes something. Sometimes a junior marketer picks it up between other work. If the platform has to nudge the next send, the channel has already got a bit weird.
The waste is not abstract.
These are past customers, attendees, clients, members and subscribers who already know the business.
We help turn that relationship back into a working channel.
Jaco Jordan is the email team for businesses that have a useful list and no one with the time to own it properly.
We shape the calendar, write the campaigns, design the emails, build the sends, manage the platform work and report back in plain English.
The work is commercial before it is clever. Each month, we are asking a practical question: what should this audience hear now, and what should that make easier for the business?
Most of the work is unglamorous. That is generally why it has been neglected.
Past customers, guests, buyers and leads already understand something about the business. Good email gives them a reason to return before they drift into somebody else's marketing budget.
Events, launches, seasonal moments, quiet dates and capacity gaps all need timely communication. The list should be part of that planning, rather than an afterthought once everything else is moving.
Some people are interested before they are ready. Email gives the business a steady way to stay present without chasing every lead by hand.
Paid ads and social can work well. They are also expensive places to rediscover people who already know the business.
The strongest fit is an established business with a real audience and a reason for that audience to come back.
For venues, hotels, restaurants, attractions and event teams with guests, attendees, booking enquiries and seasonal calendars to work with.
For firms with past clients, old enquiries, referrers and network contacts sitting in a CRM or address book.
For shops, clinics, salons, studios and local service businesses with customers who should be coming back more often.
For brands where paid acquisition has done its part and the customer list needs to carry more of the repeat revenue.
The visible part is the campaign in the inbox. Under that is a set of decisions that make the right message go out, land properly and teach us something useful for next month.
The cleanest case studies show a simple pattern: the list existed, sending was inconsistent, Jaco Jordan took ownership and the business got a working monthly channel.
Useful proof might look like campaign rhythm restored, dormant contacts reactivated, bookings traced back to email or internal time given back.
The numbers matter when they are available. So does the operational change: emails going out every month without the owner having to become the email department by Thursday.
A hospitality business with past guests and event contacts turns irregular sends into planned monthly campaigns around availability, seasonal moments and return visits.
A service business with past clients and old enquiries turns quiet CRM data into a steady follow-up programme that creates replies and restarts conversations.
Ready to talk about your needs? A useful first step for all of our clients is a List Revenue Audit. We look at the list, the business model, the current sending pattern and the missed revenue moments.
Then we can say whether there is enough here to build a proper monthly programme.